Competition is heating up in the skies with new and more advanced aircraft coming online, technology upgrades to include live streaming and free wifi, Premium Economy gaining in popularity and now food is on the upgrade menu as well.
Thai Airways has elevated its “Royal Orchid Inflight Service” for Business Class into a personalised experience.
The new “Royal Silk Service” to Royal Silk Business Class passengers is based on individual passenger requirements in order to create “maximum customer satisfaction throughout the entire journey flown with THAI” says the company that is boldly seeking to achieve top five status globally for Business Class inflight service.
Thai Airways says it will focus on its ‘Thainess’ meaning passengers can expect a service level of detail akin to that of a five star hotel.
As part of that, get used to hearing about the “Samrab Thai” in Business Class.
It’s a set menu where the combination and presentation of dishes complement each another in the use of ingredients, flavours and textures that are uniquely Thai. It is the foundation of Thailand’s culinary arts and a reflection of a culture that places great value on hospitality.
The essence of Samrab Thai is ‘harmony in everything; to taste a medley of flavours that are spicy, sour, bitter or sweet for delicious and complementary combinations’.
A typical Samrab menu includes;
- Tamarind Thai Beef Salad
- Chicken Bamboo Broth
- Prawn Chu Chee
- Pork Red Curry
- Eggplant Stir Fry with Chilli and Basil
- Jasmine Rice
- Pumpkin Coconut Custard follows for dessert
In addition, Western full course set menus are also served.
A destination or local national meal for specific routes is also offered. For example, if the final destination is Japan, a Japanese full course set menu will be available for selection.
An example of the western menu items available include Crab Herb Rillettes, Barramundi Caps Couli, Trout Herb Salad, Pork Loin with Mustard Sauce followed by fruit and cheese board with Opera Cake and Passionfruit sauce.
An All Day Dining Menu complete with meals, snacks and beverages is available for passenger selection, which is available during daytime and evening hours on long intercontinental flights between Bangkok and Europe and on day flights from Bangkok to Australia (Bangkok to Sydney, Melbourne and Perth).
All Day Dining menu selections include Chicken Skewers, Egg Noodles with Roasted Duck or a Beefsteak Sandwich.
THAI’s beverage service for Royal Silk Business Class passengers includes Veuve Clicquot Brut champagne, white, red and dessert wines from the Loire Valley, Burgundy, Bordeaux and Languedoc regions of France; single origin coffee from The Royal Project Mae Hong Son and Chiang Rai plantations and a tea selection from Chiang Rai, Thailand.
For Thai Airways’ intercontinental flights from Bangkok to various destinations in Europe such as Frankfurt, London, Paris, and other destinations in Scandinavia, a bedding quilt is available for passengers’ increased comfort.
Currently, the new inflight service has been implemented on many routes such as flights from Bangkok to Europe, Australia, New Zealand, Japan, and the Middle East. The “New Royal Silk Class Service” will be introduced on flights to South Korea in May 2017.
- THAI’s Samrab Thai menu is available for selection in Royal Silk Business Class on all flights between Australia and Thailand. The All Day Dining selections are available on day flights from Bangkok to Australia and also from Bangkok to Europe.